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Notes on frontend and full-stack engineering, the decisions behind real products, and how AI is changing the way I build, written so anyone on the team can follow. One email/month. Unsubscribe anytime.

SEO and Content Marketing posts

Your Content Model Is Your SEO Strategy

Your Content Model Is Your SEO Strategy

September 30, 2026

6 min read

Your CMS content model decides your SEO before launch. Learn how structured fields drive metadata, schema markup and AI search, with a real Sanity example.

Why Google’s Focus on “Experience” Matters for Your Website

Why Google’s Focus on “Experience” Matters for Your Website

April 11, 2025

5 min read

Google’s algorithm is putting more weight than ever on one factor: Experience. Not just expertise, but actual, first-hand, human experience behind your content.